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Rilee Macaluso
Rilee Macaluso
Wine Guild portfolio
As part of my role as Brand Ambassador for Big Bear Wine & Liquor, I was involved in the creation and set up of community events hosted by the company. I created tech-sheets for these wine-based products were the focal point of a wine tasting event I helped coordinate while working for Big Bear Wine & Liquor. These were given to representatives at each booth so they could quickly educate themselves and the event attendees.
Recent Projects
Wine Giveaway
While working as the Brand Ambassador at Big Bear Wine & Liquor, I created a Christmas wine giveaway to increase engagement with Direct-to-Bear wines as well as awareness of the company's wine club where for a monthly fee you would get exclusive wine deals and a bottle of wine. This initiative helped bolster an increase of 30% for Direct-To-Bear wines sales in Q4. I created all of the marketing tools for the campaign including the flyer to be left by cash registers and the tickets given to participants via their email.
The Linfield Peer Body Project | Public Relations Campaign
The Body Project Collaborative is a national organization which aims to reduce negative stigma of body image for females. The cultural pressures that women face to achieve an unrealistic body has resulted in the endless pursuit of the appearance ideal- the unattainable "perfect" body. This organization aims to teach female students at Linfield College to combat negative body talk and embrace body acceptance and positivity. To gauge current perceptions about the Body Project I surveyed current students who identified as female or nonbinary, these survey results are in appendix A. These results were used to create a public relations campaign plan. This campaign aims to increase Body Project session participation among female-identifying students at Linfield College during fall semester of the 2020-2021 school year.
Mass COMMUnication
COURSEWORK
Public Relations Campaign | Sunrise McMinnville
Sunrise McMinnville is a branch of the climate activism organization the Sunrise Movement. This branch is new and aims to inspire locals to be more sustainable. This campaign was made after the COVID-19 pandemic forced the organization to halt their weekly Fire Drill Friday protests.
Public Relations Campaign | Juliette's House
Juliette's House is a child abuse prevention and intervention center in McMinnville, OR. The organization had met less than half of their fundraising goal as I prepared this public relations campaign. This campaign book includes a situation analysis and a campaign plan.
Advertising Campaign | Jif Peanut Butter
I chose to create a fictitious advertising campaign for the brand Jif Peanut Butter. This plans book includes a situation analysis, target market report, advertising objectives, comprehensive creative brief and concept & media plan. The story board for the creative concept can be found on page 17.
Graphic Design | Magazine Layout
This assignment was to take a magazine spread from a magazine and make it our own by changing the graphics while keeping the material the same. This is the two-page magazine layout that I created for this assignment using Adobe InDesign.
*Low quality is due to scanning the paper copy
Information Gathering | Homelessness & Affordable Housing
After spending the semester gathering various sources on the chronic homelessness and affordable housing issues in Oregon, I wrote a comprehensive essay on the reallocation of funding for the homeless population in McMinnville, OR.